Robin Shaw is widely regarded as Australia’s leading wine tourism expert and the founder of Wine Tourism Australia and Vintuition, two ventures dedicated to elevating the cellar door experience. With more than 30 years’ experience in the global wine and tourism sectors, she has helped hundreds of wineries create and deliver world-class visitor experiences. Her career includes senior roles with Jacob’s Creek, the South Australian Tourism Commission, Adelaide Hills Wine Region and Winemakers’ Federation of Australia (now Australian Grape & Wine). A Churchill Fellow and Wine Communicators of Australia’s Best Wine Educator Award winner, Robin co-created Wine Australia’s acclaimed Growing Wine Tourism program and lectures in the University of Adelaide’s Master of Wine Business. She continues to shape best practice through consulting, training, and international conference presentations.
