Persuasion and Influence

WOODSLANE PRESSISBN: 9781921606663

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Additional Information

Imprint: WOODSLANE PRESS
Author:
Bruce Hilliard
ISBN:
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Description

About the Author

<p>Bruce Hilliard has successfully applied his knowledge to the fields of marketing, teaching, sales and amanagement. His easy-to-use frameworks and techniques work virtually in any situation. </p><br>

Table of Content

<p>Foreword: Firstly some history</p><br><br><p>Part One: Introduction</p><br><br><ul><br> <li>Chapter 1: Presenting for Success</li><br> <li>Chapter 2: The Big Picture</li><br></ul><br><br><p>Part Two: The Keys to Persuasion</p><br><br><ul><br> <li>Chapter 3: The Keys to Persuasion</li><br> <li>Chapter 4: The Presentation Powerhouse - Part 1 - Entertain</li><br> <li>Chapter 5: The Presentation Powerhouse - Part 2 - Communicate</li><br> <li>Chapter 6: The Presentation Powerhouse - Part 3 - Train</li><br></ul><br><br><p>Part Three : Pulling the Presentation Together</p><br><br><ul><br> <li>Chapter 7: Pulling the Presentation Together</li><br></ul><br><br><p>Part Four: Bounding the Presentation</p><br><br><ul><br> <li>Chapter 8: Defining the Aims</li><br> <li>Chapter 9: Profiling the Audience</li><br> <li>Chapter 10: Accounting for Time</li><br></ul><br><br><p>Part Five: Developing the Content</p><br><br><ul><br> <li>Chapter 12: Setting the Structure</li><br> <li>Chapter 13: Selecting the Templates</li><br> <li>Chapter 14: Allocating Time</li><br> <li>Chapter 15: Overlaying Styles</li><br></ul><br><br><p>Part Six: Scripting the Presentation</p><br><br><ul><br> <li>Chapter 16: Scripting</li><br></ul><br><br><p>Part Seven: Putting it All into Perspective</p><br><br><ul><br> <li>Chapter 17: Conclusion</li><br></ul><br><br><p>Notes and Index </p><br>

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